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Local SEO is an important off-page SEO consideration for businesses targeting local markets. Optimizing your online presence for local searches involves claiming and optimizing your Google My Business listing, encouraging customer reviews, and ensuring consistent business information across various online directories. Local SEO helps businesses appear in the local pack and map results for relevant search queries. Brand mentions, even without a direct link, can positively impact off-page SEO. When your brand or website is mentioned on other websites or social media platforms, it signals to search engines that your brand is gaining recognition and authority in your industry. Monitoring brand mentions and engaging with the mentions can help you build relationships and potentially lead to future collaborations and link opportunities.

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